The Elixir Haus

Overview

Located in Crown Heights Brooklyn, NY, Catfish is a country-chic Cajun kitchen that also servers craft beer & spirits. The proprietors of the establishment asked us for illustrations to complement their brand. They wanted a look that transcended the rawness of cajun influences and the artistry of their menu.

prjct-catfish-big

We developed an iconic catfish which is their primary mark, as well as
numerous illustrations featured in the restaurant and menu.

Exploration

There was a lot of experimentation in line quality, from clean vector shapes to grungy inking. We settled on a look with line work that was clean to read, but had expression, weight, and bold shadows.

In many ways for us this was a test in medium. We initially were working with real ink and paper, however we began to be extremely conscious of every mark within each image, and found ourselves editing every line. We opted to use the computer with a Wacom Tablet. We created a custom brush and found that gave us the organic line quality we were expecting. Working on the computer also allowed us to the edibility and control we wanted for each stroke.

catfish-elements
prjct-catfish-inks-bottle
prjct-catfish-inks-oysters
prjct-catfish-spoon
prjct-catfish-hiball
prjct-catfish-inks-breakfast
prjct-catfish-drinks
prjct-catfish-pie
prjct-catfish-coffee

Application

Used in signage and throughout the marketing material for the restaurant, the illustrations were created at a very high resolution for maximum versatility.

catfish-sign-day
prjct-catfish-menu2 prjct-catfish-menu1
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